Get the Competitive Edge | Senior Living Marketing Strategies

Competitive Marketing Strategy

A Strategic Senior Living Approach

Many senior living organizations are finding that even though they value a more strategic approach to senior living marketing that time restraints and competing priorities are just not allowing that approach to occur.

Recognizing this need is what Healthcare Marketing Concepts offers your senior living organization by taking the complexity of a strategic marketing plan and designing it specific to your senior living organization and locations.

By using your senior living organizations guiding principles and mission, Healthcare Marketing Concepts will tailor a detailed strategic plan balancing both immediate needs and looking down the road for continued growth and success.

Senior living marketing assessments

We first begin by listening to your needs and vision.  From there we complete a thorough assessment of your senior living marketing and sales systems, staff talent, and competitive senior living service lines and features.

We then look at opportunities in the senior living market for potential leads, referral and influencer sources, and alliance opportunities.

A clear plan is developed to build upon your strengths, develop sales skills, enhance senior living customer experience, package, and promote strengths, and bring innovative competitive senior living solutions to set you apart as the senior living market leader.

An independent assessment

Healthcare Marketing Concepts prides itself in taking an objective view of your current marketing and sales operations to see where improvements can be made.

Our assessment process will identify, uncover, and unlock the best path to take to improve occupancy in as timely and cost-effective manner as possible.

We work closely with various levels within the senior living organization to pinpoint and uncover opportunities for improvements in sales, senior living customer service, and admissions/move-ins.  We have developed over the years specific questions that help identify opportunities in your senior living marketing/sales program.

Our marketing audit provides a specific picture of how you are doing and what opportunities you have that are specific, measurable, achievable, relevant, and time-bound – yes, SMART goals still exist and can be a quick and cost-effective way of looking at your senior living marketing programs.

Strategic plans are developed to look at a bigger picture of where you are at in the senior living market and those steps you need to take to remain competitive and a leader in the senior living market.