Common Sense Senior Living Marketing
Senior Living Marketing
Aligning marketing with operations
Most senior living organizations are either operationally or clinically driven. Our senior living solutions approach to marketing is to align marketing efforts with operations and clinical to provide a seamless approach.
This approach has the entire team working together, rather than at competing priorities, and creates a much more flexible environment working towards a common goal.
The senior living marketing process of being both efficient and effective
We look at the day-to-day operations of the sales/marketing department to provide objective recommendations.
When you take an objective view of your senior living marketing department you will benefit by recommendations to be more efficient (doing the right things quickly) and more effective (getting results through relationship selling).
Having updated marketing policies and procedures ensures consistency and improved results. We can take an objective view of your senior living marketing manual and offer either additional components or a complete updating of the entire manual. We provide the foundation for a focused marketing department. Over the years, senior living has evolved like no other time in history.
Our society is aging and with it the consumer is driving the services and expectations for every provider. Your senior living marketing approach can take those same elements and principles and align you with the changing environment no matter which direction it turns.
At Healthcare Marketing Concepts, our senior living sales process begins with the basics. When we talk of basics, we mean the basic steps starting with how we handle an incoming call, how we best present and tour our locations, how we interact with those who send us business, and how we best package and promote our services.
Then we move to the next phase which looks at being both efficient and effective.
How to best package and promote your services
We take an in-depth look at how you package and present your campus on tours – it is not just walking around – it is knowing how to present your services, amenities, staff, and value-added benefits in a specific manner to convert the tour to a move in.
Tour script development
We have outlined a detailed tour script program focused on packaging your competitive senior living advantages while also move the prospect thru the sales process. This a must not just for your senior living marketing team but also your back-up team to provide a consistent, results driven approach to every inquiry and potential tour.
By having a written and choreographed tour script the time to tour a location will ultimately be as efficient (time) as possible. But then we look at effectiveness which we define as results through relationships with others.
If you have a professionally written and detailed tour script it not only will be efficient in time but will highlight your competitive senior living service lines, outcomes, and success stories, and ultimately be one of your best sales tools to gaining new admission/move-in.
That is just tours, at Healthcare Marketing Concepts we have dozens of similar programs to look at how to be both efficient and effective in your senior living marketing and sales efforts.
Developing and packaging niche senior living service lines is a great way to be competitive. Programs such as memory care and rehab recovery units can set you apart but also need to be kept current in trends in your senior living marketplace.
The packaging of key capabilities and service line benefits is a great starting place for being more competitive. We also offer a wide range of automation solutions to provide more efficient use of time and resources.
The right idea at the right time
Marketing is one of those professions that a good idea must also be tied in with the right timing to create intended results. At Healthcare Marketing Concepts, we have a library of hundreds of marketing ideas that will make the impact for your senior living community.
At Healthcare Marketing Concepts, we believe that we offer a valuable service to bring up-to-speed those locations that are dealing with multiple priorities and give them the necessary attention in their marketing efforts they otherwise do not have time, attention, or expertise to handle.
This may not always be a permanent fix but does buy time to stabilize the senior living management team and align senior living team members with consistently doing the right things.
Your senior living marketing and sales team
Marketing should be an inclusive activity that involves all your staff – each person may play a specific role but together the senior living team delivers what is promised in a competitive senior living package. In many situations there are only a few individuals who are making their best effort to market and promote your services.
We take a straightforward approach to senior living marketing believing that we are not just selling to prospective new residents but also to prospective staff members, volunteers, vendors, regulatory agencies, and most importantly to our current staff, families, and residents. It is not just a few who are trying to sell community – it really can be everyone.
Special event planning is more than just an event on a specific date – it requires planning to be as successful as possible and achieving the intended goals of greater awareness and generating new senior living business.
We work with your team to follow a proven checklist of options for any size senior living special event from 2 guests to 1500 visitors. From a senior living business meeting to a major community open house you will benefit from Healthcare Marketing Concepts expertise.
