Senior Living Sales & Marketing Consulting Services
Senior Living Consultants
Our approach to senior healthcare marketing
Healthcare Marketing Concepts is different because we focus on the key drivers and key staff that work with those sales and marketing opportunities daily. We focus on the strengths of an organization.
One of the key flaws in senior living industry is to focus on what is going wrong – while we take the approach of and focus on what is going right and then build up on those strengths with new tactics and approaches.
Change happens during those small, but significant moments each day that once, fine-tuned with our expertise, can make all the difference in the entire organization. What we do is to provide structure to often a “wing it” approach to the marketing department, external sales efforts, and customer service.
Personalized Programs
Over the years we have created dozens of marketing and sales systems that are easily adaptable to any campus.
Our senior living sales marketing approach is grounded in the belief that individuals come into an organization with various skill levels.
We work to get everyone on the same page with your organization’s expectations that will drive improved results. Our senior living sales approach is to provide a boost to the sales team showing them new opportunities.
Our wide range of services are designed to meet your needs today and in the future. There are countless ways to be more innovative. What we bring to an organization is how to make those changes happen as quickly as possible and as stress free as possible.
When you develop a consistent process your results are more predictable, and change is more easily attainable because you are the owner of your challenges. Census is a formula and once you can focus on the individual pieces then you can make significant and measurable improvements.
Competitiveness to generate ROI
As with any program or use of outside senior living resources one of the measurements is a return on your investment. We can tailor a program based on your budget and show how our services will more than pay for themselves.
We have implemented countless creative solutions – most of which require little to no expense with huge returns. Our senior living clients discover that when they know their entire service line, believe in it, and then learn skills to sell it that results are almost guaranteed to follow.
The basis of quality is always to focus on “exceeding expectations” in everything we do. One of the benefits of Healthcare Marketing Concepts is that we are proactive to create positive impacts in your senior living organization and in the senior living marketing of your senior living community.
Our proven strategies have made significant and profound changes in the way that we market. We solve occupancy challenges by providing a structured map to improve measurable results.
We deliver services to position your senior living organization in a much more competitive senior living position.
Invest in your programs and staff
At times, a senior living team needs a shot in the arm, to get new ideas to energize them for improved results. We show our senior living clients ways to grow census while also growing the skills and confidence of each staff member we work with.
We empower staff to own it, to have an “owner mindset” towards their work and attitude. So, the takeaways our senior living clients experience are not just financial, they are in developing the skills and talents of their individual senior living team members.
